Email Testing Automation: Variant Creation via Webhook
Your team brainstorms email variants in Airtable. Notis takes those variations via webhook and creates A/B test variations in Hubspot instantly, so testing can begin immediately without manual setup delays.
Trigger
Webhook received
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Action
Create A/B test variation
Creates a new a/b test variation for an existing hubspot email, using its `contentid`; this action only creates the variation, it does not start the a/b test or send emails.
Why this helps
Email testing ideas sit in Airtable or spreadsheets, unimplemented. Setting up A/B tests in Hubspot manually is slow and interrupts creative flow.
- Test ideas move from Airtable to Hubspot automatically
- Reduce setup time for A/B tests from hours to seconds
- Encourage more frequent testing with less friction
- Keep creative and execution in sync
Setup
Build it in a few focused steps.
- 1Connect your Hubspot account to Notis in the portal.
- 2Tell Notis: 'When you receive a webhook with email variant data, create an A/B test variation in Hubspot with those details.'
- 3Notis generates your unique webhook URL.
- 4From Airtable, send variant information (subject line, preview text, body differences) to that webhook.
- 5Notis creates the variation in Hubspot tied to the original email.
Questions about this workflow
What information should I send in the webhook for each variant?
Send the original email ID, variant name, and the differences (subject line change, body copy, images, etc.). Notis creates the variation based on those changes.
Can I create multiple variants for the same email at once?
Yes. Batch webhook requests create multiple variants in one go. Notis handles them all efficiently.
Do I need to start the A/B test manually after variants are created?
Yes. Notis creates the variants and prepares them for testing. You'll start the test in Hubspot when you're ready.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Airtable to Hubspot. A trigger fires from one place; an action lands in another.
Airtable triggers
Hubspot actions
Base Metadata Changed
Triggers when an existing Airtable base changes its name or permission level.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Base Schema Changed
Triggers when tables, fields, or views change in an Airtable base.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
User Profile Changed
Triggers when the connected Airtable user's profile information changes.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
View Created
Triggers when a new view is created in an Airtable base.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
View Deleted
Triggers when a previously known Airtable view is deleted.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
View Metadata Changed
Triggers when an Airtable view changes its name or type.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
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When this happens · Trigger
Do this · Action
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