Automate Release Announcements with HubSpot Emails
A new release lands on GitHub and you realize hours later that your customers never heard about it. Notis drafts a HubSpot marketing email the instant you publish, capturing release notes and ready to go out to your audience.
Trigger
GitHub Release State Changed
Triggers when a specific GitHub release (identified by tag name) changes. Monitors the release title, body/notes, draft flag, prerelease flag, published timestamp, target branch/commit, and the set of attached assets. The payload includes the full current release details, a list of which fields changed, and the previous values for comparison.
Action
Create a new marketing email
Creates a new marketing email in hubspot, allowing comprehensive configuration of content, recipients, sender details, a/b testing, scheduling, web version, and other settings; the internal `name` for the email is required.
Why this helps
Release announcements get delayed or forgotten because someone has to manually write the email, missing the momentum of shipping day.
- Ship announcements on the same day as release
- Never miss a customer communication opportunity
- Reduce release announcement workload
Setup
Build it in a few focused steps.
- 1Connect GitHub and HubSpot to Notis.
- 2Open Automations.
- 3Write: 'When a release is published on GitHub, create a HubSpot marketing email with the release title, notes, and download link, ready to send to our customer list.'
- 4Select: GitHub > GitHub Release State Changed.
- 5Set to trigger on new releases only and confirm.
Questions about this workflow
Will this create emails for every release, including pre-releases?
By default, Notis captures all releases. You can ask it to skip pre-releases or drafts if you only want final versions.
Can it populate the email with release notes automatically?
Yes. Notis pulls the full release body, asset list, and GitHub URLs to create a complete announcement.
Can we set up different email templates for major vs. minor releases?
Absolutely. Tell Notis to use different templates based on version numbers or release tags.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Hubspot. A trigger fires from one place; an action lands in another.
GitHub triggers
Hubspot actions
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
New Repository Collaborator Added
Triggers when a new collaborator is added to a GitHub repository. Monitors the full list of collaborators on a repository and fires an event for each newly added collaborator. The payload includes the collaborator's GitHub username, account ID, profile URL, avatar URL, permission flags (pull, triage, push, maintain, admin), and assigned role name.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Commit Event
Triggered when a new commit is pushed to a repository.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
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When this happens · Trigger
Do this · Action
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