Keep evolving content briefs connected to keyword discovery
When a brief's central phrase changes, Notis asks Semrush for broad-match ideas and sends back a clean shortlist.
Trigger
Issue Updated
Triggers when an existing issue is updated in a GitHub repository. Monitors issues for any changes such as title edits, body edits, label changes, assignee changes, state transitions (opening, closing, reopening), milestone updates, and comment additions. Only pre-existing issues that receive updates are emitted; newly created issues are excluded. Pull requests are also excluded -- only true issues fire events.
Action
Broad match keyword
Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.
Why this helps
A content brief may change several times, while its supporting keyword research stays frozen at the first draft.
- Refreshes discovery only when the brief meaningfully changes
- Keeps supporting terms aligned with the current angle
- Avoids rebuilding research manually after every revision
Setup
Build it in a few focused steps.
- 1Connect GitHub and Semrush to Notis once.
- 2Ask Notis to fetch broad-match keywords when an existing content-brief issue changes its core target phrase.
- 3Choose Issue Updated and describe the label or template that identifies content briefs.
- 4Pick a report channel and test by revising one brief's primary phrase.
Questions about this workflow
Will a new comment trigger another keyword report?
Tell Notis to act only when the core phrase or brief angle changes, not for routine comments.
Can the results be limited to a region?
Yes. State the desired supported Semrush database in the prompt.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link GitHub to Semrush. A trigger fires from one place; an action lands in another.
GitHub triggers
Semrush actions
Recurring trigger
Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.
Get ad copies
Retrieves unique ad copies semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.
Webhook trigger
Notis starts this workflow when an external tool or custom backend sends an HTTP request.
Get anchor texts
Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.
New Workflow Artifact Created
Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.
Get authority score profile
Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.
Branch Changed
Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.
Get backlinks
Fetches backlinks for a specified domain or url as a csv-formatted string, allowing customization of columns, sorting, and filtering; ensure `display limit` surpasses `display offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.
New Branch Created
Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.
Backlinks overview
Provides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.
Check Run Status / Conclusion Changed
Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.
Check Suite Status / Conclusion Changed
Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.
Batch keyword overview
Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.
New Code Scanning Alert Created
Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.
Broad match keyword
Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.
Connect any two apps with Notis in the middle.
GitHub and Semrush, or any other combination from 1,000+ integrations.
When this happens · Trigger
Do this · Action
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