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Notis

Ground expansion issues in real search competition

A new market-expansion issue prompts Notis to identify the organic competitors already visible in the relevant Semrush database.

Trigger

New Issue Created

Triggers when a new issue is created in a GitHub repository. Pull requests are automatically excluded -- only true issues produce events. Results can be filtered by labels, assignee, creator, and mentioned user. The payload includes the issue number, title, body, state, labels, assignees, comment count, creator details, timestamps, and direct links to the issue on GitHub.

Action

Get competitors in organic search

Use to get a domain's organic search competitors from semrush as a semicolon-separated string; `display date` requires 'yyyymm15' format if used.

Why this helps

Expansion ideas enter the backlog quickly, but the competitive search landscape is often researched only after planning has already begun.

  • Adds competitor evidence at the start of expansion planning
  • Uses the appropriate regional search database
  • Makes early scoping more concrete without another research handoff

Setup

Build it in a few focused steps.

  • 1Connect GitHub and Semrush to Notis.
  • 2Ask Notis to identify organic search competitors whenever a new issue proposes a market or locale expansion.
  • 3Choose New Issue Created and describe the issue label or title convention that signals expansion work.
  • 4Select the report channel and test with one representative issue.

Questions about this workflow

Can each issue use a different country database?

Yes. Ask Notis to use the market named in the issue when choosing the supported Semrush regional database.

Will ordinary bug issues trigger research?

They can be excluded by describing the expansion label or naming convention in the automation prompt and trigger filters.

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link GitHub to Semrush. A trigger fires from one place; an action lands in another.

GitHub triggers

Semrush actions

Recurring trigger

Notis starts this workflow on a schedule, such as daily, weekly, or during business hours.

TriggerScheduled

Get ad copies

Retrieves unique ad copies semrush has observed for a specified domain from a regional database, detailing ads seen in google's paid search results.

ActionInstant

Webhook trigger

Notis starts this workflow when an external tool or custom backend sends an HTTP request.

TriggerInstant

Get anchor texts

Use this action to get a csv report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or url.

ActionInstant

New Workflow Artifact Created

Triggers when a new workflow artifact is created in a GitHub repository. Monitors for newly created GitHub Actions workflow artifacts. Optionally filters by artifact name to restrict monitoring to specific artifacts.

TriggerPolling

Get authority score profile

Retrieves the authority score (as) profile for a specified target, showing the count of referring domains that link to the target for each as value from 0 to 100.

ActionInstant

Branch Changed

Triggers when a GitHub branch changes. Monitors a specific branch for: - New commits pushed (head commit SHA changes) - Protection status toggled (branch becomes protected or unprotected) - Protection settings changed, including: required status checks and their enforcement level, admin enforcement, required pull request reviews (dismiss stale reviews, code owner reviews, approving review count, last push approval), required linear history, force push allowance, deletion allowance, conversation resolution, branch locking, and fork syncing.

TriggerPolling

Get backlinks

Fetches backlinks for a specified domain or url as a csv-formatted string, allowing customization of columns, sorting, and filtering; ensure `display limit` surpasses `display offset` when an offset is used, and note the `urlanchor` filter may have limitations for targets with extensive backlinks.

ActionInstant

New Branch Created

Triggers when a new branch is created in a GitHub repository. Detects newly created branches. Deleted branches do not fire events.

TriggerPolling

Backlinks overview

Provides a csv-formatted summary of backlinks, including authority score and link type breakdowns, for a specified and publicly accessible domain, root domain, or url.

ActionInstant

Check Run Status / Conclusion Changed

Triggers when a specific GitHub check run changes its status or conclusion. Monitors a single check run for changes to: status (queued, in_progress, completed, etc.), conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required), started_at, and completed_at.

TriggerPolling

Batch comparison

Compares backlink profiles for multiple specified targets (domains, subdomains, or urls) to analyze and compare link-building efforts.

ActionInstant

Check Suite Status / Conclusion Changed

Triggers when a GitHub check suite changes its status or conclusion for a given ref. Monitors all check suites associated with a git reference (branch, tag, or commit SHA) for changes to status (queued, in_progress, completed, etc.) and conclusion (success, failure, neutral, cancelled, skipped, timed_out, action_required, startup_failure, stale). Optionally filters by GitHub App ID.

TriggerPolling

Batch keyword overview

Fetches a keyword overview report from a semrush regional database for up to 100 keywords, providing metrics like search volume, cpc, and keyword difficulty.

ActionInstant

New Code Scanning Alert Created

Triggers when a new code scanning alert is created in a repository. Fires an event for each newly created code scanning alert detected in the configured repository. Alerts can be filtered by Git reference, scanning tool, state, and severity. The payload includes the alert number, rule details, tool information, state, severity, and the location of the most recent instance.

TriggerPolling

Broad match keyword

Fetches broad match keywords for a given phrase; `display sort` and `display filter` parameters are defined but currently not utilized by the api call.

ActionInstant

Connect any two apps with Notis in the middle.

GitHub and Semrush, or any other combination from 1,000+ integrations.

When this happens · Trigger

Do this · Action

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