Turn Client Feedback Into Actionable Insights
Clients send feedback buried in casual emails. Instead of searching email later, Notis extracts their insights and stores them in Airtable so you can spot patterns and prioritize improvements.
Trigger
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Action
Create a record
Creates a new record in a specified airtable table; field values must conform to the table's column types.
Why this helps
Valuable client feedback scattered across email threads gets forgotten. Without a centralized feedback database, you can't track trends or prioritize what to build next.
- Centralize all client feedback in one searchable database
- Spot feature requests and pain points faster
- Make product decisions based on complete feedback history
- Reduce time spent searching email for insights
Setup
Build it in a few focused steps.
- 1Connect Gmail and Airtable integrations in Notis.
- 2Create an automation: 'When I receive an email from a client, identify any feedback about my product or service and create a record in Airtable with the feedback text, sender, topic area, and sentiment.'
- 3Set the trigger to 'New Gmail Message Received' and choose Slack notifications.
- 4Ask a client for feedback via email and watch Notis categorize it in Airtable.
Questions about this workflow
How does Notis know which emails are from clients?
You can specify domains, labels, or senders in the prompt. For example: 'from emails labeled Clients or from @customerdomain.com'.
What if an email has both feedback and action items?
Notis will extract all insights. You can refine the prompt to prioritize feedback or create separate records for feedback vs. tasks.
Can I organize feedback by product area or feature?
Yes. Notis will categorize feedback based on your prompt. Example: 'tag feedback as 'pricing,' 'onboarding,' 'reporting,' etc.'
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Gmail to Airtable. A trigger fires from one place; an action lands in another.
Gmail triggers
Airtable actions
Email Sent
Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.
Create base
Creates a new airtable base with specified tables and fields within a workspace; ensure field options are valid for their type.
New Gmail Message Received Trigger
Triggers when a new message is received in Gmail.
Create Comment
Creates a new comment on a specific record within an airtable base and table.
Create Field
Creates a new field within a specified table in an airtable base.
Create multiple records
Creates multiple new records in a specified airtable table.
Create a record
Creates a new record in a specified airtable table; field values must conform to the table's column types.
Create table
Creates a new table within a specified existing airtable base, allowing definition of its name, description, and field structure.
Delete Comment
Deletes an existing comment from a specified record in an airtable table.
Delete multiple records
Deletes up to 10 specified records from a table within an airtable base.
Connect any two apps with Notis in the middle.
Not just Gmail and Airtable. Any combination from 985+ integrations.
When this happens · Trigger
Do this · Action
Save your first hour today.
7 days free trial with 20$ free usage included.
No card. Works with personal or business Airtable.