Escalate Important Emails Into Urgent Jira Tasks

Someone sends an email marked urgent or mentions a deadline, but by the time you read Jira, that context is lost. This automation escalates critical emails into high-priority issues so urgent work stands out.

Trigger

New Gmail Message Received Trigger

Triggers when a new message is received in Gmail.

Jira logo

Action

Edit Issue

Updates an existing jira issue with field values and operations. supports direct field parameters (summary, description, assignee, priority, etc.) that are merged with the fields parameter. direct parameters take precedence.

Why this helps

Important emails arrive but they're buried in a Jira backlog without priority context, so work gets scheduled in the wrong order and deadlines slip because you didn't see the urgency.

  • Urgent emails surface as high-priority Jira tasks automatically
  • Deadlines mentioned in email become visible in your sprint planning
  • Stop scheduling low-priority work ahead of critical requests

Setup

Build it in a few focused steps.

  • 1Connect Gmail and Jira to Notis.
  • 2Tell Notis: 'When I receive an email with urgent keywords (like deadline, critical, ASAP, high priority), create a Jira task and mark it as high priority.'
  • 3Set the trigger to 'New Gmail Message Received' and choose your notification channel.
  • 4Test by sending yourself an email with urgent language and verify the high-priority issue appears.

Questions about this workflow

What keywords trigger high priority?

By default, Notis looks for 'urgent,' 'deadline,' 'ASAP,' 'critical,' and 'blocking'—but you can customize this list.

Can it set due dates from email?

If the email mentions a date (e.g., 'due Friday'), Notis can extract it and set the Jira due date.

What if I mark too many as high priority?

Refine the rule with Notis to be stricter—e.g., only 'from CEO' or 'from clients only.'

When this happens · Trigger

Do this · Action

Supported Triggers and Actions

Notis builds workflows that link Gmail to Jira. A trigger fires from one place; an action lands in another.

Gmail logo

Gmail triggers

Jira logo

Jira actions

Email Sent

Triggers when a Gmail message is sent by the authenticated user. It polls the 'SENT' label and emits metadata including sender, recipients, subject, timestamp, and thread ID.

TriggerPolling

Add Attachment

Uploads and attaches a file to a jira issue.

ActionInstant

New Gmail Message Received Trigger

Triggers when a new message is received in Gmail.

TriggerPolling

Add Comment

Adds a comment using atlassian document format (adf) for rich text to an existing jira issue.

ActionInstant

Add Watcher to Issue

Adds a user to an issue's watcher list by account id.

ActionInstant

Assign Issue

Assigns a jira issue to a user, default assignee, or unassigns; supports email/name lookup.

ActionInstant

Bulk Create Issues

Creates multiple jira issues (up to 50 per call) with full feature support including markdown, assignee resolution, and priority handling.

ActionInstant

Create Issue

Creates a new jira issue (e.g., bug, task, story) in a specified project.

ActionInstant

Link Issues

Links two jira issues using a specified link type with optional comment.

ActionInstant

Create Project

Creates a new jira project with required lead, template, and type configuration.

ActionInstant

Connect any two apps with Notis in the middle.

Not just Gmail and Jira. Any combination from 985+ integrations.

When this happens · Trigger

Do this · Action

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