Capture Customer Feedback from Slack into Hubspot
You get a thoughtful DM from a customer with feature feedback, and you text yourself a reminder to add it to Hubspot. This automation creates the feedback record instantly, so you never lose the insight.
Trigger
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Action
Create batch of feedback submissions
Creates a batch of feedback submissions in hubspot, ideal for bulk imports; all property names, `associationtypeid`s, and association `to id`s must reference existing entities in hubspot.
Why this helps
Customer feedback comes through DMs, calls, and casual conversations, but you don't have a system to log it. Your Hubspot feedback records are outdated or missing critical insights, and your product team doesn't see what customers actually want.
- Capture feedback in the moment without switching apps
- Build a feedback database automatically
- Let your product team see what customers actually care about
- Never miss valuable insights hidden in DMs
Setup
Build it in a few focused steps.
- 1Connect Slack and Hubspot to Notis.
- 2Create an automation: 'When I get a direct message with customer feedback, create a feedback submission in Hubspot.'
- 3Notis listens to all your incoming DMs for feedback keywords (suggestion, issue, idea, feature, etc.).
- 4Test by sending a DM to yourself like 'Customer asked for dark mode' and verify it appears as feedback in Hubspot.
- 5Keep testing until the feedback extraction matches your needs.
Questions about this workflow
How does Notis know which messages are feedback versus regular DMs?
You train the automation by specifying feedback keywords or patterns. Notis learns to recognize the difference between casual chats and actionable feedback.
Can I attribute feedback to a specific customer or contact?
Yes. If the DM mentions a customer name or company, Notis can link the feedback submission to that contact in Hubspot.
What if I get DMs I don't want logged as feedback?
Specify exclusions in your automation setup, like 'ignore feedback if the message contains these words.' You control what gets captured.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to Hubspot. A trigger fires from one place; an action lands in another.
Slack triggers
Hubspot actions
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Reaction Removed Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_REMOVED` instead. Triggered when a reaction is removed from a message.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
New Bot Message Received Trigger
DEPRECATED: use `SLACK_CHANNEL_MESSAGE_RECEIVED` with `is_bot_message=true` instead. Triggered when a new bot message is posted to a Slack channel.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
Connect any two apps with Notis in the middle.
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When this happens · Trigger
Do this · Action
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