Remove Contacts from Hubspot with Slack Reactions
Your team flags outdated or duplicate contacts with a reaction in Slack. When someone removes that reaction, Notis archives the contact in Hubspot, keeping your database clean without manual CRM navigation.
Trigger
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Action
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
Why this helps
Duplicate and outdated contacts clutter your Hubspot database, but deleting them feels like overhead. Your contact records become unreliable and reporting gets noisy.
- Keep your contact database clean and current
- Archive duplicates without opening Hubspot
- Reduce noise in reporting and segmentation
- Empower your team to manage data quality from Slack
Setup
Build it in a few focused steps.
- 1Connect Slack and Hubspot to Notis.
- 2Create an automation: 'When someone removes a trash reaction from a contact in #sales, archive that contact in Hubspot.'
- 3Choose a reaction (e.g., trash, X, or custom emoji) to signal archival.
- 4Test by reacting to a message with the emoji, then removing it, and verify the contact is archived in Hubspot.
- 5Train your team that removing the reaction triggers the archival.
Questions about this workflow
How does Notis know which contact to archive?
You mention the contact name or email in the Slack message. Notis finds the matching contact in Hubspot and archives it when the reaction is removed.
Is this reversible?
Contact archival in Hubspot is generally reversible via the UI, though not via API. You can restore archived contacts manually if needed.
Can I use this for other object types, not just contacts?
Yes. You can create similar automations for archiving companies, deals, or products based on Slack reactions.
When this happens · Trigger
Do this · Action
Supported Triggers and Actions
Notis builds workflows that link Slack to Hubspot. A trigger fires from one place; an action lands in another.
Slack triggers
Hubspot actions
New Channel Created Trigger
Triggered when a new channel is created in Slack.
Add asset association
Associates an existing asset ('form', 'object list', or 'external web url') with a specified hubspot marketing campaign.
Channel Message Received
Triggered when a message is posted in a Slack channel (public, private, or multi-party IM). Does NOT match direct messages.
Add token to event template
Adds a new custom data token to an existing event template for a specified hubspot application, optionally populating a crm object property if objectpropertyname is provided.
Direct Message Received
Triggered when a new direct message (DM) is sent to a user in Slack. Catches all DMs across all DM channels.
Archive email
Archives the hubspot email specified by `emailid` by moving it to the recycling bin, making it inaccessible unless restored.
Message Reaction Added
Triggered when a reaction is added to a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of emails by ID
Archives multiple hubspot crm emails by id; ids must exist as archiving is irreversible.
Message Reaction Removed
Triggered when a reaction is removed from a message in Slack. Supports optional filtering by channel and emoji name.
Archive a batch of quotes by id
Archives a batch of existing, non-archived quotes by their ids; this action is irreversible and useful for managing outdated or irrelevant quotes.
Reaction Added Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_ADDED` instead. Triggered when a reaction is added to a message in Slack.
Archive batch of companies by id
Archives a batch of companies by their unique ids; targeted companies must exist, not be previously archived, and this api operation is irreversible.
Reaction Removed Trigger
DEPRECATED: use `SLACK_MESSAGE_REACTION_REMOVED` instead. Triggered when a reaction is removed from a message.
Archive batch of contacts by id
Archives a batch of existing contacts by their hubspot crm ids, rendering them inactive; this action is irreversible via the api and requires manual restoration or a separate unarchive endpoint.
New Bot Message Received Trigger
DEPRECATED: use `SLACK_CHANNEL_MESSAGE_RECEIVED` with `is_bot_message=true` instead. Triggered when a new bot message is posted to a Slack channel.
Archive batch of deals by id
Archives a batch of existing deals by their unique hubspot ids, removing them from active views and reports (soft delete); archived deals may be restorable.
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When this happens · Trigger
Do this · Action
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